Claudio Paim
Responsible for the strategy and execution of productization of Globo's multi-platform content.
Holds a Law degree, studied Marketing at FGV, and Business Management at Fundação Dom Cabral.
With over 30 years of experience in the advertising market and more than 25 years at Globo, Paim has worked in regional markets throughout Brazil. Today he works with an integrated vision for Globo's businesses across its platforms.
How to Generate Value in Large Sponsorship Investments
iFood, Volkswagen and Globo reveal the behind-the-scenes of high-impact investments in established events and territories, such as national football. An essential discussion about how brands and the country's largest media ecosystem co-create multiplatform strategies to unfold these assets, maximize reach and transform major sponsorships into real business results.