Claudine Bayma
Mini Bio – Claudine Bayma – General Manager, Kwai Brazil
With more than 25 years of international experience in marketing and business development, Claudine Bayma has led multidisciplinary teams and agencies across multiple countries at leading media, digital, and entertainment companies, including Sony Pictures Entertainment, Sony Television, Discovery Networks, and Globo. She currently serves as General Manager of Kwai Brazil, where she oversees the company's entire operation in the country.
C-Level Talks: Candid Behind-the-Scenes on Decisions that Move the Market
This panel brings together leaders who operate at the top of large-scale and influential organizations, with the aim of having a frank conversation about what really happens behind the scenes of executive power: how decisions are made when there is no right answer, how to lead in contexts of political and economic instability, and how external pressures from the current scenario are forcing companies to reinvent themselves at the right speed, without losing what got them here. A session without a fixed script, where what is at stake is transparency, and what stays in the room are the stories that rarely leave it.