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Claudia Abreu

CEO
Royal Face

Claudia Abreu is CEO of Royal Face, Brazil's largest aesthetics network, with over 250 units. An executive with more than 25 years of C-level leadership experience in retail, beauty and technology sectors, she was CEO of Mundo Verde and worked at global companies such as L'Oréal and Estée Lauder. She also had stints at Accenture, Salesforce and Microsoft. A specialist in growth and business strategy, she serves as a board member at 5àSec and works as a mentor.

Exponential Growth: Franchises as a Business Lever

12/08 · 12:45 - 13:30
Beehive - Builder Stage

(Exclusive access for Platinum and Enterprise credentials) Each scale jump requires a different company: new processes, new structures, new ways of leading people and allocating resources. What worked in the early years rarely survives the next level. And what separates companies that scale from those that stall is not just capital or talent: it's the ability to identify, at the right time, what needs to change. In this panel, leaders with trajectories in different sectors put on the table the real backstage of growth: how to structure operations without losing agility, how to balance team, resources and cash flow in moments of expansion, and how to keep culture alive when the company multiplies in size. With specialized moderation in business financial health, the conversation goes from the factory floor to the spreadsheet, and to what is rarely shown behind the scenes.

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

A experiência completa: opening night exclusiva e acessos no Hotel Unique.

Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.

Everything in Enterprise, plus:

  • 8 dias de evento
  • Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
  • Acesso a área VIP
  • Fast Pass para os conteúdos mais disputados
  • Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
  • Networking premium com investidores, founders e executivos
R$ 4.720,00
BUY now

ENTERPRISE

Acesso direto a quem decide: networking com investidores e executivos na Business Area.

Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.

Everything in Explorer, plus:

  • 7 dias de evento (exceto opening night)
  • Acesso a Business Area
  • Pista premium nos shows
  • Meeting tool com agendamento de reuniões one-to-one
R$ 2.360,00
-50% discount*
R$ 1.180,00
BUY now

EXPLORER

Nosso passaporte para conhecimento, conexões e experiências.

Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.

Everything in Day Pass, plus:

  • 7 dias de evento (exceto opening night)
  • Sábado e Domingo com inscrição prioritária
  • Acesso aos palcos e trilhas (exceto Business Area)
R$ 1.180,00
-50% discount*
R$ 590,00
BUY now

Day Pass

Para quem quer encaixar o SP2B em uma agenda apertada.

Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
  • 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
  • Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
R$ 590,00
-50% discount*
R$ 295,00
BUY now

Z PASS

Para pessoas jovens empreendedoras dando primeiros passos no mercado.

Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
  • 1 dia de evento dedicado (sexta-feira)
  • Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
R$ 320,00
-50% discount*
R$ 160,00
BUY now

EMPOWER

SÁB 15 AGO

Para novos talentos que impulsionam a transformação

Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
  • 1 dia de evento dedicado (sábado)
  • Acesso aos palcos e trilhas do dia escolhido (Sábado)
  • Não dá acesso ao show Criolo convida AJULLIACOSTA

SHOW CRIOLO CONVIDA AJULLIACOSTA

SÁB 15 AGO
Um encontro de música, arte e potência periférica para inspirar e celebrar.
SOLD OUT

SHOW BAIANASYSTEM

DOM 16 AGO
Encerramento com o som vibrante de uma das bandas mais potentes da música brasileira.
SOLD OUT

50% Discount:

Claro customers: coupon available in the Claro app.

C6 Bank customers: pay with a C6 card and use the coupon code C6NOSP2B.

Itaú customers: pay with an Itaú card and use the coupon code ITAUNOSP2B.

Excludes Platinum credentials.