Claudia Abreu
Claudia Abreu is CEO of Royal Face, Brazil's largest aesthetics network, with over 250 units. An executive with more than 25 years of C-level leadership experience in retail, beauty and technology sectors, she was CEO of Mundo Verde and worked at global companies such as L'Oréal and Estée Lauder. She also had stints at Accenture, Salesforce and Microsoft. A specialist in growth and business strategy, she serves as a board member at 5àSec and works as a mentor.
Exponential Growth: Franchises as a Business Lever
Each scale jump requires a different company: new processes, new structures, new ways of leading people and allocating resources. What worked in the early years rarely survives the next level. And what separates companies that scale from those that stall is not just capital or talent: it's the ability to identify, at the right time, what needs to change. In this panel, leaders with trajectories in different sectors put on the table the real backstage of growth: how to structure operations without losing agility, how to balance team, resources and cash flow in moments of expansion, and how to keep culture alive when the company multiplies in size. With specialized moderation in business financial health, the conversation goes from the factory floor to the spreadsheet, and to what is rarely shown behind the scenes.