Christianne Rego
Chris Rego is the CEO of Fertgroup, the largest assisted human reproduction group in Brazil and South America. With more than 30 years of experience in global consumer, retail, and automotive companies, where she built high‑performance teams and delivered consistent results, the executive leads the company’s expansion and innovation strategy. She was recognized as one of the Top 10 CMOs in Brazil by Forbes and Women to Watch 2023, and brings to the healthcare sector her practical, results‑oriented vision, combined with a passion for making a positive impact on people’s lives.
Marketing, Health and Wellness: the Impact of Communication on Female Behavior
The women's wellness market is gaining more and more relevance; however, traditional marketing still faces the challenge of deconstructing stereotypes and semantic biases.