Charles Bonani
Founder of PerformaLAB Business Training and Development, where his mission is to help companies and entrepreneurs improve their business performance and strategic planning. He holds a PhD in Business Administration from Fundação Getúlio Vargas, a Master's degree in Scientific and Technological Policy from Unicamp, and a degree in Economics from Unesp. In the entrepreneurial ecosystem, he acts as a mentor, start-up advisor, and program accelerator, working in the specialties of strategy, innovation, business modeling, finance, and investment. He is a university professor at leading institutions.
Learning to Become an Entrepreneur - From Insight to Real Business
Practical workshop offers a complete immersion in the architecture of new businesses, guiding university students and digital natives through all the gears of the entrepreneurial journey in an accelerated execution track. The experience covers the fundamental step-by-step of the sector: starting with opportunity analysis and validation of real pain points, advancing to revenue modeling and value proposition, and diving into product engineering (MVP) and growth marketing strategies to gain traction. Through a 360° vision, participants will master everything from incentive alignment and team formation to essential notions of governance, finance and investment pitch, transforming idealism into a structured operation prepared for the challenges of scale, sustainability and innovation of the current market.