Chantal Goldfinger
Chantal Kopenhagen Goldfinger is co-founder of GoldKo, a pioneering brand in zero added sugar chocolates that proves indulgence and health can go hand in hand. With dual degrees in Marketing from ESPM and Cinema from FAAP, she built a career in communication and branding before becoming an entrepreneur. In 2015, she founded GoldKo alongside her father and brother, transforming dietary restriction into a market opportunity and making the brand a national reference in healthy eating, present in major cities across the country. She is an active voice on topics such as entrepreneurship, family business, purpose-driven brands, and authenticity as a brand strategy.
Building an Empire vs. Carrying a Legacy: How to Unite Experience and Innovation in Leadership
Founding is facing the void with a vision. Inheriting is balancing the weight of a history with the urgency to reinvent it. Different paths, but with a common challenge: building something that lasts. In this panel, two distinct trajectories meet to explore what separates — and what unites — those who built a business from scratch and those who took on a family legacy with the responsibility to preserve without rigidity. The debate reveals how tradition and innovation can coexist, why accumulated experience is a strategic asset, and how each generation of leadership needs to find its own way of leaving a mark.


