Celso Campello
Celso is an executive with a solid technical, business, and academic track record. He serves as Executive Director of São Paulo Negócios, the official investment promotion and export agency of the Municipality of São Paulo, leading investment attraction strategies, project structuring, and articulation between the public sector and private initiative. An entrepreneur, he is the founder of Benefício Certo, a company specializing in transportation voucher management and corporate benefits. He is a professor at FAAP, where he teaches topics related to strategy, entrepreneurship, and management. His work integrates practical market vision and consistent technical foundation towards economic development.
Economic Development, Entrepreneurship, Innovation and Internationalization
This panel discusses the economic development landscape of the city of São Paulo, analyzing how municipal public policies and development agencies (such as SP Negócios and Ade Sampa) drive the attraction of companies and investments. In parallel, the debate sheds light on the strategic role of impact entrepreneurship, startup acceleration programs (technological, green and peripheral) and internationalization routes to position São Paulo on the global map of inclusive innovation. *Session SP City Hall (SMDET), ADE SAMPA and São Paulo Negócios