Celio Ashcar
With over 30 years of experience in the communication market. Graduated in Business Administration from Mackenzie University, with an extension in Advertising and Marketing from ESPM. Partner at Akm agency, a renowned communication agency with 30 years in the experience and digital segment, aiming to awaken unique perceptions, transforming the relationship between people and brands. He held the position of Chairman of AMPRO (Promotional Marketing Association), elected for the 2016/2017 biennium and reelected for the 2018/2019 biennium. He was President of the Council between 2021/2025. Currently holds the position of Councilor.
AMPRO Summit: Experiences that Transform Society: The Social Impact of Experiential Marketing
How can experiential marketing mobilize people, generate collective engagement and produce real social impact? The conversation proposes to discuss what changes in society when experiences expand connections, participation and capacity for transformation.