Cecília Preto
Cecília Preto Alexandre is Chief Marketing Officer (CMO) at C&A Brasil, leading the company's brand strategy and positioning, including Communication, Brand Experience, Influencers, full media funnel, CRM | Loyalty, and CMI. In her role, she drives an integrated marketing agenda focused on strengthening consumer experience, deepening emotional connections with customers, and driving sustainable brand growth. With over 25 years of experience in marketing and branding, she has built a consistent track record—in Brazil and abroad—at global organizations such as Heineken Brasil, Kraft Heinz, BRF, LU France, and Ambev, combining strategic vision, innovation, and strong results orientation. Throughout
C&A and fashion that thinks: AI, wearable technology and the new era of consciousness
The next fashion revolution is happening inside the pieces themselves and throughout the entire chain that produces them. Smart materials, sensors, artificial intelligence, biomaterials, traceability and circular models are transforming clothes into platforms for information, health, performance, expression and sustainability. This panel discusses how technology, creativity and brand strategy can work together to create a new generation of products and experiences. From the perspective of technology and marketing leaders, the conversation explores how artificial intelligence already permeates different areas of companies, supporting decisions, anticipating behaviors and transforming everything from product development to consumer relationships.