Cataldo Domencis
Cataldo Domenicis is Marketing Director at Sephora Brazil. With more than 16 years of experience and extensive expertise in Marketing, Social Media, Events, Visual Merchandising, CRM, and Public Relations within the retail industry, he leads all communication strategies for Sephora Brazil, part of the LVMH Group. Cataldo holds a bachelor's degree in Business Administration from Mackenzie Presbyterian University and a specialization in Marketing from the University of Toronto. With more than nine years at Sephora, he has built a solid career in the beauty retail industry and previously held positions at leading organizations including Abril Group, Fleury Group, and Schneider Electric.
Engaged Communities Fuel Beloved Businesses
Brands that create digital rituals generate emotional connections and repetitive behaviors, generate engaged communities that transform purchase into habit or ritual of belonging. These everyday life gestures bring meaning and security and yes, create communities and transformations in building beloved brands.
Retail or Live Marketing? The Importance of the Ecosystem for Retail Experience
Caio Camargo hosts the C-Levels from Sephora Brasil and Lofty Style to discuss the importance of retail and its developments (stores, last mile, etc) to build interconnected experiences.