Carolina Sacco
Carolina Sacco has been building bridges between brands and people for 20 years. She holds a degree in Social Communication from ESPM, with a postgraduate degree in Consumer Sciences, and has worked at branding consultancies such as Gad and FutureBrand, helping brands define who they are and how they should position themselves. But it was her curiosity about consumer behavior that led her to where she is today: 10 years at Scoop&Co, currently as director of the planning team, helping brands understand not only what to say, but how to say it in a way that truly matters to those on the other side.
The problem isn't your product. It's how you talk about it.
*Registrations only for Platinum and Enterprise credentials. Register in our app starting July 22, 2026* Great products fail when their value proposition is not understood. Having an excellent solution is not enough: you need to communicate clearly, create connection, and show why it matters. Often, the difference lies less in what you do and more in how you tell your story.