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Carolina Mega

CMO
The Magnum Ice Cream Company

**20 years of leadership experience in consumer goods and technology marketing.** She previously worked at Mercado Livre, where she also led the marketing strategy for Mercado Ads. Throughout her career, she has managed leading brands such as Huggies, Neve, Sadia, and Perdigão. Today, she is responsible for Kibon, Magnum, and Ben & Jerry’s in Brazil.

Transforming Beloved Brands into Experience and Business Assets

13/08 · 16:00 - 17:00
Belong - LiveX

Iconic brand, Kibon relaunched, together with Guaraná Antarctica, the Popsicle Ice Cream; understand who was behind the comeback of this nostalgic case and what it teaches us about conversion.