Carmela Borst
Co-founder and CEO of SoulCode Academy and the MarTech AI for All movement. Former VP for LATAM at big techs, she holds a degree in Business Administration from FEI, with executive education from Harvard, Stanford, and IBGC. Speaker on global stages such as SXSW and Web Summit, she was recognized by UN Women USA in the Quality Education category and awarded in Social Innovation by Women in Action (Insper). She is among the most influential tech leaders in Brazil, according to IT Forum. She works on training digitally vulnerable people, from literacy to AI qualification, connecting education, technology and productive inclusion with the conviction AI's greatest risk is not technological but exclusion.
No Diploma, No Credential: How to Train Real People in the Age of Agents
The growing demand for technology professionals exposes historical gaps in training and access, while at the same time creating space for new profiles and non-traditional trajectories. The proposal is to reflect on training models aimed at audiences outside the conventional market axis, discussing productive inclusion, diversity of skills, and the role of practical education in preparing for a constantly transforming technological landscape.


