Camilo Barros
Camilo Barros is a futures designer, technology, marketing, and innovation executive, professor, and keynote speaker. Certified in Innovation Leadership by MIT, he is a partner at the Institute for Tomorrow and co-founder of TomorrowCast. With more than 20 years of experience at the intersection of technology, creativity, and business, he helps organizations translate emerging trends into innovation, strategy, and growth. An early adopter of applied artificial intelligence in marketing and creative workflows, he was already applying AI well before it became mainstream, connecting technology, culture, and business impact.
The Power of Music (and Major Events) in Connecting with the Audience
Itaú, with the Itaú Live platform, and Heineken, with its No-Line Up Festival project, show the importance of expanding sponsorship territories and explain the learnings and challenges of both cases.


