Camila Salek
Camila Salek is an author, speaker, retail futurist, and CEO of Vimer. With over 25 years of experience in Retail Marketing, she is a reference in retail design and innovation in Brazil. She has led 4,000+ projects for 500+ brands, creating unique connections between brands and consumers. She is the author of the book 'Experiential Retail: The Vital Energy of Physical Stores'. She works with lectures, mentoring, and training for major companies. Her vision combines technology, design, and humanization to strengthen the role of physical stores in contemporary retail. Recognized for her transformative work, Camila contributes to the evolution of consumption in Brazil and the Americas.
From Showcase to Connection: When the Brand Becomes Community
In a scenario where products and services become increasingly similar, the differentiating factor for brands lies in their ability to create genuine connections with people. In this talk, Camila Salek explores how retail and brand experiences have evolved from simple transactions to building engaged communities. Through cases, trends and practical examples, the conversation shows how physical spaces, technology and purpose can strengthen lasting bonds, transforming consumers into active participants in a brand's story.