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Camila Ribeiro

Director of Marketing, Brands and Public Relations
Vibra

Marketing, Brand and Public Relations Director at Vibra, with extensive experience in the services and consumer goods segments, working across marketing, innovation, branding, and reputation building. She holds a Master’s degree in Business Administration from FGV-EAESP and a bachelor’s degree in Social Communication from ESPM-SP, and has worked at major companies such as P&G, L’Oréal, Coca-Cola, The Hershey Company, and TIM, leading brands and strategies for Brazil and Latin America.

In the Heights or on the Street Corners: Experience and Social Impact in the Construction of Narratives

12/08 · 11:15 - 12:15
Belong - LiveX

In this panel, marketing leaders from Movida and Vibra discuss the use of activations and experiences as a way to build identity at major events and before thousands of consumers.