Caio Volpe
Caio Volpe is Global Director of Social Media Marketing at Dell Technologies. With over 15 years of experience in marketing and digital media, he leads global social media operations and has played a central role in transforming the company's media strategy, including the internalization of global operations and building high-performance teams across different regions.
LinkedIn Summit - B2B Influence - Brand Built from the Outside In
The employee network of a company reaches 12x more people than the official page. An executive's voice engages 4x more than any other brand content. And 82% of B2B buyers say that creator content influences their decision. Companies spent decades building brands from the inside out, with guidelines, approvals and official channels. The 2026 buyer trusts the inverse path: the person, not the logo. Mercado Libre and Dell show how they transformed the organizational chart into a media plan, what unlocks an influence program within a large company and which number to present when the CFO asks if this turns into pipeline.