Cainã Corrêa
Cainã Corrêa holds a Law degree from IBMEC/RJ, a postgraduate degree in Public Administration from EMERJ, and specializes in Project Management from UCI (University of California, Irvine). In the public sector, he served as National Project Coordinator at Funarte (2020–2021). Currently, he is a partner and director at Addmind agency in the private corporate market. Throughout his career, he has built a portfolio with major companies and brands such as TV Globo, Globosat, Globoplay, PUIG, Brasilcap, Subsea7, 99 Taxi, AMBEV, Grupo Heineken Brasil, Olla, BAT, and Mondelez.
AddTalks - From Delivery to Desire: When Convenience Becomes Enchantment
How to transform convenience, personalization and experience into growth levers? To delight a consumer who today navigates through various channels — and can reach up to nine different purchase journeys — Mondelēz Brazil structured an integrated digital ecosystem that leveraged the results of Easter 2026 and broke records. The strategy went beyond presence on virtual shelves: through strategic partnerships with customers, from the delivery app to social networks, the company created real connection with the consumer at each point of the journey. *sponsored session AddMind