Bruno Ferreira
IT and Digital Transformation Director (CTO) at C&A, holds a degree in Computer Science from the Federal University of Minas Gerais (UFMG), with specializations from international institutions such as Wharton, MIT, and Berkeley. Has been at C&A since 2012, where he has led areas such as Commercial Planning, Store Supply, Pricing, and Business Intelligence. With extensive experience in business, he has participated in C&A's digital transformation journey in recent years and in implementing technologies such as AI and data analytics into the business. Prior to his experience at C&A, he worked at major financial sector companies such as Banco Mercantil do Brasil, Banco IBI, Bradesco, and
Brazil in the AI race: where are we and where are we going?
Amid the global acceleration of AI, where does Brazil really stand: protagonist, consumer, or spectator? What are the country's competitive advantages, its structural bottlenecks, and the risks of technological dependence. Between business strategy, sovereignty, and geopolitical insertion, we will discuss what is already being done and which decisions will define the country's role in the new economy.