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Bruno Dayrell

Director of Asian Brands
Grupo Trigo

Bruno Dayrell is a partner at Grupo Trigo and Director of Asian Brands, leading China in Box, Gendai, and Koni Store. With over 30 years of experience in the food industry and 17 years dedicated to franchising, he works on brand development, network expansion, and strengthening one of Brazil's largest franchise systems. Grupo Trigo brings together over 850 restaurants nationwide, generates more than 10,000 direct jobs, and owns brands such as Spoleto, China in Box, Gendai, Koni Store, Casa do Pão de Queijo, Gurumê, and ASA Açaí. A biologist and engineer by training, Bruno believes in franchising as a powerful platform for collaboration and entrepreneurship. In a sector that moves over R$ 300 billion

Think Again! Your Future Self Thanks You

15/08 · 12:00 - 12:45
Belong - The Human Code

Technology determines prosperity, structural political choices define who wins and who loses, entrepreneurs who don't revise their convictions may find themselves alone in the game. In this panel we invite you to the exercise: think again and again! Bringing stories of managers who had to revise convictions and saved their businesses. We will also talk about how to articulate and animate human networks. The application of netweaving technologies as a tool to energize entrepreneurship and its capacity to overcome problems. The art of exchanging I'm sure for what if... Contrary to human network activations, we have digital, social, closed and exclusive networks, an environment that enhances qualified connections based on various filters, collective intelligence, exchange of experiences and building trust partnerships, we show a different behavioral profile. More than a panel about innovation, this is an invitation to rethink mental models, strengthen your relational capital and discover how the right networks can be one of the main competitive differentials for those who want to grow in a world in constant transformation.

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

A experiência completa: opening night exclusiva e acessos no Hotel Unique.

Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.

Everything in Enterprise, plus:

  • 8 dias de evento
  • Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
  • Acesso a área VIP
  • Fast Pass para os conteúdos mais disputados
  • Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
  • Networking premium com investidores, founders e executivos
R$ 4.720,00
BUY now

ENTERPRISE

Acesso direto a quem decide: networking com investidores e executivos na Business Area.

Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.

Everything in Explorer, plus:

  • 7 dias de evento (exceto opening night)
  • Acesso a Business Area
  • Pista premium nos shows
  • Meeting tool com agendamento de reuniões one-to-one
R$ 2.360,00
-50% discount*
R$ 1.180,00
BUY now

EXPLORER

Nosso passaporte para conhecimento, conexões e experiências.

Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.

Everything in Day Pass, plus:

  • 7 dias de evento (exceto opening night)
  • Sábado e Domingo com inscrição prioritária
  • Acesso aos palcos e trilhas (exceto Business Area)
R$ 1.180,00
-50% discount*
R$ 590,00
BUY now

Day Pass

Para quem quer encaixar o SP2B em uma agenda apertada.

Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
  • 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
  • Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
R$ 590,00
-50% discount*
R$ 295,00
BUY now

Z PASS

Para pessoas jovens empreendedoras dando primeiros passos no mercado.

Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
  • 1 dia de evento dedicado (sexta-feira)
  • Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
R$ 320,00
-50% discount*
R$ 160,00
BUY now

EMPOWER

SÁB 15 AGO

Para novos talentos que impulsionam a transformação

Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
  • 1 dia de evento dedicado (sábado)
  • Acesso aos palcos e trilhas do dia escolhido (Sábado)
  • Não dá acesso ao show Criolo convida AJULLIACOSTA

SHOW CRIOLO CONVIDA AJULLIACOSTA

SÁB 15 AGO
Um encontro de música, arte e potência periférica para inspirar e celebrar.
SOLD OUT

SHOW BAIANASYSTEM

DOM 16 AGO
Encerramento com o som vibrante de uma das bandas mais potentes da música brasileira.
SOLD OUT

50% Discount:

Claro customers: coupon available in the Claro app.

C6 Bank customers: pay with a C6 card and use the coupon code C6NOSP2B.

Itaú customers: pay with an Itaú card and use the coupon code ITAUNOSP2B.

Excludes Platinum credentials.