Bruna Infurna
Bruna Infurna is an advertising professional and Head of Global Business for LinkedIn Ads in Latin America. She joined the company in 2012 as one of its first hires in the region, and for nearly fourteen years has closely followed the development of the B2B media market in Latin America. She is a member of the AI Committee at IAB Brazil and an advisor to the Desconecta movement. With a specialization in Platform Regulation and Artificial Intelligence, she writes about regulation, the attention economy, and the effects of AI on work and culture. She holds an MBA from IBMEC and executive education credentials from Stanford, MIT, Harvard, and London Business School.
Innovation without Repertoire doesn't Transform
Technology expands possibilities, accelerates processes and democratizes tools. But is that enough to innovate? The conversation will discuss the role of repertoire, creativity and context reading in building ideas capable of generating relevance and transformation for brands and businesses.