Bruna Calmon
Bruna Calmon is a TV host, journalist and master of ceremonies, with 26 years of career in communications. She has been working since the 2000s with solid experience in television, radio, corporate events and live broadcasts, combining journalistic credibility and strong stage presence. She built much of her career at Multishow and Grupo Globo, where she worked for over two decades. She also worked at Record TV, RedeTV! and major radio stations such as Nova Brasil FM, Rádio Eldorado and BandNews FM. She has covered the world's leading creativity festivals such as Cannes Lions in France and El Ojo de Iberoamérica in Argentina. She currently hosts the show Rodada de Negócios on RedeTV!
The Future Needs to Be Imagined Before Being Understood
How experiences transform trends, technologies and imagination into possible futures. Reports describe futures. Experiences allow people to enter them. The panel discusses how foresight, cultural intelligence, XR, storytelling and live marketing can create small prototypes of the future, allowing brands and audiences to feel, test and question what does not yet exist.


