Bruna Bismara
Bruna Bismara is a Creative Director and AI Image Maker with over 20 years of experience across fashion, beauty, culture, and communication. She was Head of Art at Vogue Brasil and Glamour Brasil, with experience at Wieden+Kennedy, GUT, and MTV.
Today, she runs her creative studio, BEGE, and her AI studio, Touch of Oddity, creating campaigns, visual narratives, and image systems for brands.
In parallel, she develops an authorial photography practice, with more than 10 independently published zines and photobooks.
Her work combines a refined editorial eye, strategic thinking, and a strong command of new technologies.
Scary Movie: Fashion Imagery in the AI World
It has never been so easy to produce images. It has never been so difficult to guarantee their authorship. At this panel, Bruna Bismara and Iago Cruz, digital artists, join Hellen Albuquerque, Creative Development Manager at Getty Images, to discuss how artificial intelligence is transforming the creation, circulation and protection of images in the digital environment. Moderated by journalist André Aloi, from Harper's Bazaar Men, the meeting addresses the challenges of producing authorial work in a scenario flooded with synthetic images, the role of platforms in valuing creators and how initiatives like Getty Images have been developing mechanisms to protect copyright, licensing and attribution in an increasingly automated ecosystem. A debate about creativity, authorship and the new challenges of the image economy in the era of artificial intelligence.