Bruna
Bruna Rodrigues is CEO, mother, and entrepreneur in the audiovisual market. Leading the production company Brooke, she directs films and social media campaigns, always connecting brands with creators in projects that strengthen their online communities. With over 15 years working in digital marketing, she has led projects for brands such as O Boticário, HBO Max, Nestlé, Claro, Mercado Livre, TikTok, Riachuelo, Deezer, and Volkswagen. One of her production company's differentiators is female leadership and the development of talent in mobile content. A professor at Miami Ad School, she teaches Social Content training in the Creative Careers course.
2 children are born: when motherhood is a drive to start a business
For many women, the business plan is not born from a childhood dream, but from a post-maternity leave dismissal or from the impossibility of reconciling rigid schedules with raising children. This session explores the abyss between entrepreneurship by choice and entrepreneurship by lack of options, focusing on those who saw in their own business the only way to recover their professional dignity and provide for their families. We will debate how the traditional job market still punishes female biology and how these women are transforming the trauma of exclusion into micro and small-scale engines. The focus is practical: how to validate a business under financial pressure, how to professionalize the "turnaround" and in what way previous corporate experience can be the greatest asset so that this new business registration is not just a temporary alternative, but a trajectory of sovereignty and profit.