Breno
Passionate about technology and innovation, Breno has over 20 years of experience creating solutions for diverse sectors, from fashion to nuclear engineering. In 2016, he founded Addmind, a business intelligence and innovation lab leveraging technology and design, where he serves as CEO. He is also CTO of Rio2C and SP2B, and was technology director at Latam Retail Show and Serasa Limpa Nome. Current clients include Globo, BAT, and Mondelez. He moves naturally between engineering and art, finding his innovative approach at this intersection. He firmly believes technology is a means, never an end, and that there's only one success indicator in life: the quality and durability of the relationships we
AddTalks - The next leap isn't digital, it's human. What 300+ Brazilian leaders reveal about AI's real bottleneck
80% of Brazilian companies already use AI. Only 11% say it worked. What happened along the way? The 2026 Leadership Sentiment Overview surveyed over 300 leaders from medium and large companies and reached an uncomfortable diagnosis for a technology stage: 70% of AI bottlenecks are in people and strategy — not in tools, budget or infrastructure. Mariana Achutti, CEO of newnew, presents the data that explains why adoption stalled: mental health as the main organizational tension, nonexistent or embryonic governance in 53% of companies, and a silent risk that almost no one is measuring — the outsourcing of discernment. The question is no longer whether we will use AI. It is under what principles, with what criteria and with what collective responsibility.