Bianca Andrade
Born and raised in Complexo da Maré, in Rio de Janeiro, Bianca Andrade has always shown an entrepreneurial spirit. Even before becoming known online, she ran a party catering business alongside her mother, an experience that awakened her commercial mindset and her desire to create her own path. In 2011, she launched a makeup tutorial channel on YouTube, which quickly became a reference and established her as one of Brazil’s first beauty influencers.
Her success opened the door to the creation of Boca Rosa, initially launched in partnership with Payot and later consolidated as one of the market’s biggest success stories. In 2024, Bianca took a bold step by launching her makeup brand independently, reinforcing her role as an entrepreneur and innovator in the sector. Today, with more than 20 million followers across social media and at the helm of Boca Rosa Company, a holding company that brings together beauty, education, entertainment and lifestyle ventures, she inspires others by showing how a natural sales instinct, combined with creativity and resilience, can turn dreams into high-impact businesses.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event
- Premium networking with investors, founders, and executives
Enterprise
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling
Explorer
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)
Daypass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)
Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)
