Bia Figueiredo
The first Brazilian woman to race in a top category of world motorsport, IndyCar, Ana Beatriz Figueiredo – or Bia Figueiredo – competed in six Stock Car seasons. She is the first woman in the world to win in Firestone Indy Lights, the only one to win in Formula Renault, and the only one to achieve a pole position in Formula 3. She is also the first Brazilian woman to secure a spot on the grid and compete in the Indianapolis 500 and a full Formula Indy championship. In 2024 she was Champion of the Copa Truck Elite. Bia began her career at 8 years old and will complete 32 years of racing in 2026.
Speed Culture: How to Fail Fast to Succeed Soon
In a business that is just starting, time is one of the most scarce resources — and the fear of making mistakes is the biggest brake on innovation. Creating a culture of speed doesn't mean running without direction, but building an environment where testing new ideas is part of the routine and error is seen as execution data, not as personal failure. In this panel, we will open up the dynamics of companies that have transformed speed into a competitive advantage. The focus is practical: how to design an operation where what doesn't work is discarded in record time, freeing up energy, focus and budget for what really moves the needle and generates results.