Bernardo Dinardi
Bernardo Dinardi is the CEO and founder of tm1, one of Brazil's leading brand experience agencies.
For the past 17 years, he has led the company's growth and helped shape the evolution of the experience marketing industry. Under his leadership, tm1 has partnered with brands such as NBA, Meta, Itaú BBA, Disney, Netflix, Amazon Prime, Paramount, NFL, and Mercado Livre, while also developing proprietary initiatives alongside brands such as CazéTV.
He is a board member at Makers and co-creator of Crie o Impossível. His recognitions include Entrepreneur of the Year (2021), Brand Experience Agency of the Year (2021 and 2023), and a Clio Award (2024) for Tudum.
How to Transform Communities into Experiences
More than an activation, NBA Brasil materialized what was only seen in communities, creating a home for basketball fans; see in this panel the learnings and behind-the-scenes.