Beatriz Oliveira
Beatriz Oliveira is Head of Marketing at monday.com for Latin America, responsible for the company's marketing strategy in the region, focusing on brand strengthening, demand generation, and supporting business expansion. In her role, she follows monday.com's evolution as an AI-powered work platform that integrates people, workflows, and AI agents to support company execution. Throughout her career, she has accumulated experience in companies across different sectors, such as Thomson Reuters, Bitso, Deezer, Eventbrite, and Oracle, working in B2B marketing, Account-Based Marketing (ABM), demand generation, and brand building.
Will AI Steal Your Job — Or Promote You?
Automation and artificial intelligence systems have been transforming the division between cognitive and operational tasks, altering not only functions but also expectations about productivity, qualification, and human value in work. How this change repositions skills, redefines careers, and creates new demands for professional adaptation. What are the limits between technological efficiency and human relevance?