Beatriz Guarezi
A branding expert, content creator, TEDx speaker, and one of the most influential voices in her field, Beatriz Guarezi has transformed her passion, curiosity, and expertise in branding into one of Brazil’s largest marketing communities: Bits to Brands.Recognized with multiple awards and industry accolades, Beatriz connects with more than 100,000 marketing professionals every week through her newsletter and social media channels. She leads a movement that is reshaping the way professionals think about and build brands.She has worked with some of the world’s leading companies.
Airplane mode: brands' pursuit of offline
In a world saturated with screens, automation and algorithm-mediated connections, how do you balance lasting value with trends that emerge all the time? Many brands have been seeking answers in the physical world, in real interactions and analog products. From print magazines to caps as media, through collective experiences and objects loaded with intention, we will connect the future of communication to the search for nostalgia of the past. Are there still moments that don't need wi-fi to make sense?