Bárbara Medrado

Bárbara Medrado is Head of Digital Commerce at Kenvue Brazil, leading e-commerce, omnichannel, last mile, B2B, and Retail Media strategy for all brands (Johnson's Baby, Neutrogena, Listerine, among others). With over 10 years of experience in consumer goods, she has built a solid track record in B2C and B2B e-commerce, digital transformation, and go-to-market. Before Kenvue, she held positions at Colgate-Palmolive, where she led strategic initiatives in digital commerce. Bárbara also worked at companies such as BIC, Kraft Heinz, and Whirlpool, accumulating strong experience in trade marketing, key account management, and commercial strategy. She graduated from USP, holds an MBA from Insper, and