Augusto Uchoa

From a psychoanalytic perspective, we will discuss how technology permeates the contemporary imaginary, transforms our relationship with work, creativity, and recognition. If artistic production becomes more accessible and democratized, what acquires value? The technique, originality, intention, narrative, or the capacity to produce meaning? Furthermore, are the tools truly accessible within an unequal landscape like Brazil? How do new technologies transform creative work? What remains uniquely human in the act of creating? And how can professionals and companies reinvent their role in the face of these changes? And, above all, how to cultivate a more conscious, creative, and inspiring relationship with technologies that expand the possibilities of human expression? It is important to emphasize that more than a discussion about tools, this gathering proposes an inspiring reflection on the future of creativity, the place of desire in the age of artificial intelligence, and new ways of imagining, creating, and existing.