Artur Lemos
Born in Rio de Janeiro and graduated in Electronic and Computer Engineering, Artur has been working for eight years at the intersection of technology, data, and business. At Grupo Azzas 2154—a holding company born from the merger of Arezzo and Soma—he leads corporate AI initiatives, analytics, and strategic projects alongside executive leadership, transforming data into decisions and technology into competitive advantage for brands such as FARM, Animale, Maria Filó, and Reserva. He leads FARM's expansion in Latin America and the digitalization of creation and operation processes, from printing to commercial. He believes that culture is built in the details: environments with active listening,
The Good Hacker: The Future of Sustainability in Fashion
Four years after bringing blockchain into debate as a technology beyond NFTs, BRIFW revisits a theme that has become strategic for the fashion industry. André Salem, co-founder of Blockforce, Taci Abreu, Sustainability Director at Riachuelo, Cyntia Kasai, Senior ESG and Communications Manager at C&A, and Artur Lemos, Head of Product at Grupo Soma, talk with Rita Wu, Content and Communications Director at Instituto FabLab Brasil and technology analyst at Times Brasil - CNBC, about how blockchain has evolved from a promise to an infrastructure capable of expanding traceability, transparency, and intelligence in supply chains. The panel discusses the advancement of initiatives such as digital product passports, new regulatory requirements in the international market, and the role of these technologies in building a more sustainable, efficient fashion industry prepared for the challenges of the global economy.