Armando Nader
Armando Nader is a specialist in influencer marketing and business intelligence. As part of the founding team at Sallve and Beyoung, he began his career leading CRM initiatives. At Sallve, he transitioned into influencer marketing, where he implemented a performance and data-driven approach to the channel, which he later went on to lead. He subsequently managed CRM, paid media, and influencer marketing teams at Alice Saúde, consolidating his expertise in results optimization. Unsatisfied with the solutions available in the market, he founded Pilea Labs — a platform focused on measuring and optimizing digital influencer performance for e-commerces that today manages over 160 brands per month.
Creator Economy: Building Empires from Influence
The Creator Economy has opened doors for anyone with a cell phone to build an empire, but the price of this freedom is usually paid in attention and mental health. This session dissects life beyond the filters, exploring the necessary balance between being a strategic creator and a conscious consumer. We will analyze insights from a market that moves billions: how the de-algorithmization of relationships is forcing brands to seek real communities instead of inflated numbers, and why content curation has become the new "gold" of the attention economy