Arine Rodrigues
Executive with over 20 years of experience across different market segments. Holds a degree in International Relations, a postgraduate degree in Business Management from Fundação Dom Cabral, a specialization in Strategy and Finance from Insper, and training from MIT Professional Education in designing high-impact solutions. She is also a Longevity Specialist from FGV and works as a speaker and consultant, in addition to being co-organizer of vida60+Expo, the largest longevity event in the Northeast. She is co-founder of Silver Hub, a business accelerator focused on the silver economy, CEO of Rede50mais, and co-author of the e-book "Silver Economy".
Platinum Economy: The Wisdom of Entrepreneurship at 50+
(Exclusive access for Platinum and Enterprise credentials). The Brazilian age pyramid is inverting, and with it, old stereotypes about aging and productivity are crumbling. This content dives into the Platinum Economy, the third largest consumer market in the world, to reveal the hidden opportunities in population aging. We will debate the phenomenon of entrepreneurs who start their businesses after age 60 — combining maturity, network of contacts, and accumulated capital to create solutions that the young market ignores. The discussion touches on the demographic impacts on the workforce and consumption, showing that longevity is not a social cost, but a vibrant economic engine. Learn how to adapt brands, products, and organizational cultures to serve a generation that does not want to "retire from life," but rather take center stage in the new frontier of modern capitalism.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA