Arine Rodrigues
Executive with over 20 years of experience across different market segments. Holds a degree in International Relations, a postgraduate degree in Business Management from Fundação Dom Cabral, a specialization in Strategy and Finance from Insper, and training from MIT Professional Education in designing high-impact solutions. She is also a Longevity Specialist from FGV and works as a speaker and consultant, in addition to being co-organizer of vida60+Expo, the largest longevity event in the Northeast. She is co-founder of Silver Hub, a business accelerator focused on the silver economy, CEO of Rede50mais, and co-author of the e-book "Silver Economy".
Platinum Economy: The Wisdom of Entrepreneurship at 50+
(Exclusive access for Platinum and Enterprise credentials). The Brazilian age pyramid is inverting, and with it, old stereotypes about aging and productivity are crumbling. This content dives into the Platinum Economy, the third largest consumer market in the world, to reveal the hidden opportunities in population aging. We will debate the phenomenon of entrepreneurs who start their businesses after age 60 — combining maturity, network of contacts, and accumulated capital to create solutions that the young market ignores. The discussion touches on the demographic impacts on the workforce and consumption, showing that longevity is not a social cost, but a vibrant economic engine. Learn how to adapt brands, products, and organizational cultures to serve a generation that does not want to "retire from life," but rather take center stage in the new frontier of modern capitalism.