Andrea Bisker
Andrea Bisker is a future thinker specialized in Consumer Sciences. Founder and CEO of Spark:off, an innovation consultancy and trend analysis firm, and Co-CEO of Clube Aladas. She has been studying topics such as consumer behavior and market intelligence for 25 years. She also works as a speaker and moderator. TEDx Speaker
Made of Time: The Beauty and Magic of Maturity
There are women who do not age against time, but with it. They are made of time: each decade has added repertoire, technique and freedom to what they do. This panel brings together two of them, who have built works over years and remain at the frontier of their fields, for a conversation about the beauty and magic of maturity. Science, experience design and culture meet to discuss how we build memory, identity and well-being throughout life. And why longevity is, above all, a human experience. What remains when everything accelerates? What knowledge can only time produce? How do skin, senses and memory tell the story of a life, and what does science already know about aging with vitality? The conversation treats maturity not as a final stage, but as a territory of full authorship: the moment when repertoire, technique and freedom meet.
Earn More, Spend Less, Invest Wisely: The Choices That Transform Income into Wealth.
Earning well is only part of the equation. Building wealth requires awareness of how we spend, invest and make decisions throughout life. In this panel, Denise Damiani and a wealth management specialist discuss financial autonomy, planning, smart choices and the behaviors that help transform income into security, freedom and future.
Impact at Scale: The Women Who Are Reshaping Brazilian Philanthropy
Brazil lives a paradox. It is one of the countries with the highest number of billionaires in the world and, at the same time, occupies modest positions in global donation rankings. Between these two extremes, a silent movement gains strength: a new generation of women has taken the frontline of Brazilian philanthropy and changed the sector's logic. Less charity, more strategy. Less one-time gesture, more structural change. This panel brings together protagonists of this redesign for a conversation about impact at scale. What differentiates strategic philanthropy from traditional donation? How is trust built between those who donate and those who execute? In what way do coalitions between civil society, companies and government manage to attack causes, and not just symptoms, of problems such as hunger, inequality and exclusion from urban peripheries? The conversation also addresses the place of women in this transformation. Why are they the ones leading this new chapter? What kind of authorship do they exercise when they put their name, wealth and reputation at the service of public causes? And what can the private sector learn from those who already operate on the frontier between capital and purpose? A debate about money, power and generosity. And about the country that becomes possible when the three align.
Generation X: The Women Reinventing Maturity
There is a generation of women living a phase of empowerment that the market still insists on calling a transition. They have achieved independence, accumulated experience, continue working, creating projects, driving consumption, and reviewing the choices made throughout their lives. Based on the Primavera X research, Marina Roale presents a new portrait of Generation X women and the meanings they are attributing to maturity. A generation that desires freedom, vitality, purpose, pleasure, and new possibilities, without recognizing themselves in the stereotypes traditionally associated with aging.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)

EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA


