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Andrea Bisker

Co-CEO
Aladas

Andrea Bisker is a future thinker specialized in Consumer Sciences. Founder and CEO of Spark:off, an innovation consultancy and trend analysis firm, and Co-CEO of Clube Aladas. She has been studying topics such as consumer behavior and market intelligence for 25 years. She also works as a speaker and moderator. TEDx Speaker

Made of Time: The Beauty and Magic of Maturity

11/08 · 15:00 - 15:45
Beginning 2 by Aladas

There are women who do not age against time, but with it. They are made of time: each decade has added repertoire, technique and freedom to what they do. This panel brings together two of them, who have built works over years and remain at the frontier of their fields, for a conversation about the beauty and magic of maturity. Science, experience design and culture meet to discuss how we build memory, identity and well-being throughout life. And why longevity is, above all, a human experience. What remains when everything accelerates? What knowledge can only time produce? How do skin, senses and memory tell the story of a life, and what does science already know about aging with vitality? The conversation treats maturity not as a final stage, but as a territory of full authorship: the moment when repertoire, technique and freedom meet.

Earn More, Spend Less, Invest Wisely: The Choices That Transform Income into Wealth.

12/08 · 14:45 - 15:30
Beginning 2 by Aladas

Earning well is only part of the equation. Building wealth requires awareness of how we spend, invest and make decisions throughout life. In this panel, Denise Damiani and a wealth management specialist discuss financial autonomy, planning, smart choices and the behaviors that help transform income into security, freedom and future.

Impact at Scale: The Women Who Are Reshaping Brazilian Philanthropy

12/08 · 16:00 - 16:45
Beginning 2 by Aladas

Brazil lives a paradox. It is one of the countries with the highest number of billionaires in the world and, at the same time, occupies modest positions in global donation rankings. Between these two extremes, a silent movement gains strength: a new generation of women has taken the frontline of Brazilian philanthropy and changed the sector's logic. Less charity, more strategy. Less one-time gesture, more structural change. This panel brings together protagonists of this redesign for a conversation about impact at scale. What differentiates strategic philanthropy from traditional donation? How is trust built between those who donate and those who execute? In what way do coalitions between civil society, companies and government manage to attack causes, and not just symptoms, of problems such as hunger, inequality and exclusion from urban peripheries? The conversation also addresses the place of women in this transformation. Why are they the ones leading this new chapter? What kind of authorship do they exercise when they put their name, wealth and reputation at the service of public causes? And what can the private sector learn from those who already operate on the frontier between capital and purpose? A debate about money, power and generosity. And about the country that becomes possible when the three align.

Generation X: The Women Reinventing Maturity

14/08 · 16:15 - 17:00
Beginning 2 by Aladas

There is a generation of women living a phase of empowerment that the market still insists on calling a transition. They have achieved independence, accumulated experience, continue working, creating projects, driving consumption, and reviewing the choices made throughout their lives. Based on the Primavera X research, Marina Roale presents a new portrait of Generation X women and the meanings they are attributing to maturity. A generation that desires freedom, vitality, purpose, pleasure, and new possibilities, without recognizing themselves in the stereotypes traditionally associated with aging.