André Salém
With 9+ years in blockchain solutions architecture, André is the founder and leader of Blockforce, where he combines AI and blockchain to turn data into verifiable trust. A former blockchain architect at IBM Research Lab and IBM, he excels at translating complex business models into enterprise-grade infrastructure. A pioneer of Brazil's blockchain ecosystem since its earliest days, he builds traceability, ESG compliance, and Digital Product Passport solutions that bridge permissioned and public networks at scale. A TED speaker, startup advisor, and former São Paulo Ethereum Brasil representative, he pairs technical depth with vision to serve a more transparent, sustainable economy.
The Good Hacker: The Future of Sustainability in Fashion
Four years after bringing blockchain into debate as a technology beyond NFTs, BRIFW revisits a theme that has become strategic for the fashion industry. André Salem, co-founder of Blockforce, Taci Abreu, Sustainability Director at Riachuelo, Cyntia Kasai, Senior ESG and Communications Manager at C&A, and Artur Lemos, Head of Product at Grupo Soma, talk with Rita Wu, Content and Communications Director at Instituto FabLab Brasil and technology analyst at Times Brasil - CNBC, about how blockchain has evolved from a promise to an infrastructure capable of expanding traceability, transparency, and intelligence in supply chains. The panel discusses the advancement of initiatives such as digital product passports, new regulatory requirements in the international market, and the role of these technologies in building a more sustainable, efficient fashion industry prepared for the challenges of the global economy.