André Purri
Graduated in Business Administration from ESPM, Andre Purri is the founder of Alymente and one of the leaders transforming the corporate benefits market in Brazil. Before becoming an entrepreneur, he worked at Stone, where he identified the sector's limitations, marked by high fees and little flexibility. With Alymente, he created a platform that brings together multiple categories of benefits, rewards, and corporate expenses on a single card, offering more customization for companies and employees. Today, the solution is used by companies such as Heineken, Nissan, BIC, Boa Safra, and Pernod Ricard.
Where to Get Ideas for New Businesses... and Implement Them
In this panel, two entrepreneurs open up about the backstage of creation: where the idea came from, how it was tested, what reality forced them to pivot, and what only became clear after the business was already running. An honest conversation about the real process of innovating — from insight to execution. Because between spotting an opportunity and building something that works, there is a path full of prototypes that failed, models that needed to change, and bets that required courage to be made.