Andre Kassu
Co-founder and Co-CEO of Crispin in Brazil, André Kassu is one of the most recognized names in Brazilian advertising. Throughout his career, he has received numerous national and international awards, including the Caboré Award for Creative Professional in 2024. Outside the meeting rooms, Kassu finds inspiration in what moves his essence: music (including live performances and harmonica solos), surfing, family, and dogs. Because, in the end, you can't be creative living only on meetings and advertising references. Good ideas also grow stronger when we connect with other perspectives.
Globo Presents: Attention Revolution *Globo Sponsored Session
The digital age has revolutionized the way we consume media, requiring new approaches to understand consumer behavior and create more effective and relevant communications. In a world where consumers are constantly bombarded by advertising messages, standing out has become more difficult and essential than ever. The research covers everything from the fundamentals of attention to how to increase the return on your advertising investments.