Anápuàka Tupinambá Hãhãhãe
Anápuàka Tupinambá Hãhãhãe is a Brazilian indigenous leader, ethno-communicator, and creator of the concept of Indigenous Ethnomedia, a field that proposes narrative and digital sovereignty for native peoples in Brazil. He works at the intersection of communication, culture, technology, and politics, developing initiatives that amplify indigenous protagonism in contemporary society. His work investigates daily how communication, culture, and technology can constitute new territories of autonomy, memory-ancestry, and knowledge production. He is founder and CEO of Rádio Yandê, considered the country's first indigenous web radio, and creator of Mani Bank, an open banking project focused on indigenous
LatinoCore: Why Brazil is the New Value Laboratory of the Global Market
(Exclusive access for Platinum and Enterprise credentials). Traditional Soft Power is being challenged and global capital has begun to look toward where resilience is tested daily. Brazil is not just a hub of creativity; it is the largest laboratory of efficiency on the planet. This session dissects "LatinoCore" and "Jeitinho Brasileiro": our unbeatable capacity to operate in chaos and transform territory, culture and identity into infrastructure of value and innovation. We will debate why success references will no longer come only from the North, but from a South that understands that narrative is a strategic asset. A dialogue between global capital, social science and technological ancestry to reveal how Brazilian companies are dominating international markets with leaner, more profitable models that are connected to reality.