Ana Scavazza
Ana Scavazza is Vice President of Talent & Business at Grupo Farol, where she leads the strategy for talent management, development, and career growth. Working across talent management, content, PR, audiovisual, and business, she leads the connection between talent and brands, going beyond content to unlock the full potential of each talent’s ecosystem. By building partnerships aligned with their positioning and identity, she develops more creative, relevant, and meaningful projects for both talent and brands.
Against the Algorithm of Forgetting: Building a Personal Brand That Lasts
While the digital market celebrates those who go viral quickly and disappear at the same speed, there are creators who have chosen another path: that of permanence. In this conversation, two content creators with over a decade of experience share what sustains a digital business in the long term — it's not luck, it's a model. How to build a loyal audience, reinvent yourself without losing identity, and transform a long-term relationship with the public into a real business asset, not just follower count.