Ana Paula Passareli
With a master's degree in communication and semiotics from PUC-SP, Passa, as she is known, is one of the most admired influencer marketing professionals in the country, according to a study by SCOPEN. For nearly 20 years she has been paving the way for influencer marketing and the creator economy, having been nominated for the Caboré Award, Brazil's main communication award, as one of the best Innovation professionals, and honored by the Share Award as professional of the year - recognition of her dedication and contribution to the Brazilian market. She is CEO of Brunch, a creator-first agency and the first woman leading Sinapro-SP, the biggest union of agencies in Brazil.
Beyond the Obvious: Transforming Vision into Future with Cris Arcangeli and Oyin Akiniyi
The future is rarely built by those who only react to change. In this meeting, Cris Arcangeli and Oyin Akiniyi discuss how strategic vision, courage to challenge standards, and sensitivity to interpret cultural transformations can create companies and brands that shape the future.