Ana Paula Giuffrida
Ana Paula Giuffrida is an architect and founder of Projeto Mobiliando, an initiative that connects affordable housing, interior design, industry, and retail. With over 25 years of experience in the affordable housing market, she leads a laboratory that transforms real resident data into market intelligence for brands, construction companies, and manufacturers. Her work helps companies better understand Brazilian affordable homes and develop products, content, and solutions that better meet the needs, desires, and limitations of those furnishing their first property.
Where to Get Ideas for New Businesses... and Implement Them
In this panel, two entrepreneurs open up about the backstage of creation: where the idea came from, how it was tested, what reality forced them to pivot, and what only became clear after the business was already running. An honest conversation about the real process of innovating — from insight to execution. Because between spotting an opportunity and building something that works, there is a path full of prototypes that failed, models that needed to change, and bets that required courage to be made.