Ana Minuto
Founder of Minuto Consult Hol Empresarial and Instituto Pax, Ana Minuto is a specialist in People & Management, Leadership Development, Cultural Transformation, Diversity, Equity & Inclusion (DEI), Future of Work, Digital Transformation and AI. Executive Coach, Mentor, Speaker and Professor at FDC, Exame, ESPM and FAAP, she supports organizations in building inclusive cultures, developing leaders and transforming people and businesses. She has impacted 7+ million people in 20 countries through 1,000+ talks and leadership programs. Columnist for Meio & Mensagem and Consumidor Moderno. Recognized among LinkedIn Brazil’s Top 8 DEI Influencers 2025, Top 150 Diversity 2024, Top 100 HR Influencers 2024 and
Organizational Culture, Narrative and Entrepreneurial Identity
Every organization tells a story about itself and this story shapes decisions and outcomes. Studies show that identity (who we are as entrepreneurs), narratives and cultural rhythms directly influence the capacity to innovate. How do teams recognize themselves? How is authority built and exercised? And how does belonging transform into real engagement? This panel proposes to investigate organizational culture not as a set of values stamped on a wall, but as a living fabric that defines who has a voice, who is heard and which ideas gain space to grow. By exploring the relationship between narrative and entrepreneurial identity, the conversation invites us to rethink leadership as a practice of meaning-making. To undertake, in this context, is to understand that every team is also a community telling, every day, the story of who it is.