Ana Couto
A pioneer of branding in Brazil, Ana Couto leads an ecosystem that connects strategy, creativity, education, and technology to generate brand value. She is CEO of anacouto, an agency that integrates branding and advertising, and also leads LAJE, an education platform, and Valometry, a tool focused on customer needs and expectations. Creator of the É, Faz & Fala movement, Ana drives brands with an innovative and impactful approach. Author of the bestseller A (R)evolução do Branding, with over 360,000 readers, she has accumulated more than 50 awards throughout her career.
Be Curious, Be Bold. Leaders Who Transform Brands
Branding as a path to Self-Acceptance, in brands and in the individuals who precede the brands: authenticity, vulnerability and being who you are, instead of pretending to fit in. Trends have not ceased to exist, but static reports have become too slow for a world that accelerates in multiple directions at the same time. The world has become a dynamic system, in this panel we talk about convergences that emerge from the interaction between multiple systems at the same time and generate power, value and autonomy through branding.