Ana Assis
Director of Tablets, Sharing and Seasonals, Ana leads iconic brands such as Lacta and Milka, while also heading seasonal campaigns. With over 15 years of experience in the food sector, she has built a solid trajectory driving the growth of relevant brands and strengthening their connection with consumers. Throughout her career, which includes leading the Bis brand and roles in marketing and innovation at companies such as Danone, O Boticário, Mars and BRF, she has been at the forefront of campaigns that became benchmarks, especially in building dialogue with Generation Z.
Where Algorithm Meets Memory: Data as a Source for Affective Brands
How do emotional brands stay relevant in an algorithm-driven world? Leaders of such brands discuss the balance between technology and brand positioning.
Attention Economy: Transforming Experience into Results
In this conversation, NEOOH, Mondelez and Hyundai put into perspective how an innovative project is not enough to compete for attention - whether on shelves, in digital or in urban spaces - it is necessary to have an integrated, connected and resilient strategy.