Alexandra Bello Mendonça

Executive with 18+ years of experience, specialist in scale-up and expansion of digital ecosystems in LATAM. Pioneer in Retail Media in Brazil, scaled business units at Mercado Livre, Americanas, and Casas Bahia. As Executive Director of Digital & Innovation at CNN Brasil, led scaling projects in AI, audiences, and social media, always combining business results through technology. Also led Global Partnerships for Google Shopping LATAM at Google, influencing global product roadmaps. Recognized as Top 50 Innovation Executive (2025), now at Salesforce leads transformative strategies with the world's #1 AI CRM for Retail and CPG segments.