Alessandra Garrido
Expert with 25+ years of experience in innovation and consumer behavior. Worked at Unilever Brazil and Unilever Mexico on marketing and innovation projects for Latin America. Co-founder of Scoop&Co and Vento, where she led consumer insights and innovation strategy projects for major companies such as Itaú, Google, Unilever, and Heineken.
Lab: The New Consumption Has Its New Rules. Is Your Business Ready? [by BlastU]
Your customer has changed. And the rules of purchasing have changed with them. Today people discover products before even searching for them, trust communities more than campaigns, and buy content beyond products. Entertainment, content, and consumption are no longer competing for attention: they have become part of the same experience. Brands understand that selling is no longer about convincing. It's about capturing attention, building trust, and creating experiences that people want to share. In this Lab, we will explore the new rules of consumption and how they are transforming the way we communicate, build brands, and win customers. Based on real cases, you will discover practical strategies to compete in the new game for consumer attention.
The problem isn't your product. It's how you talk about it.
*Registrations only for Platinum and Enterprise credentials. Register in our app starting July 22, 2026* Great products fail when their value proposition is not understood. Having an excellent solution is not enough: you need to communicate clearly, create connection, and show why it matters. Often, the difference lies less in what you do and more in how you tell your story.