Alessandra Andrade
CEO, São Paulo Negócios. Alessandra Andrade is CEO of São Paulo Negócios, where she connects companies, investments and opportunities in Latin America's largest city. Her career was built across the private sector, economic development and institutional coordination, with presence also in education and entrepreneurship promotion, always with a practical view on transforming strategy into results. She began her career at age 18 at the Commercial Association of São Paulo, where she gained practical insight into how the city and business environment work. Throughout her trajectory, she has led important entrepreneurship support movements in Brazil.
São Paulo, City of Investments
São Paulo combines economic scale, financial capacity and an intense urban transformation agenda. But how can this potential be converted into viable projects capable of attracting capital and generating development? The panel will address opportunities in the real estate and infrastructure markets, financing models and the coordination between government, companies and investors to build an increasingly competitive, connected city prepared for the future. *São Paulo Business Session
The gear that keeps the city alive
Territory management increasingly requires articulation between environmental policies, urban infrastructure, and long-term planning. What are the coordination challenges between local, regional, and national scales, in addition to the risk of fragmented decisions that directly impact the balance between growth and sustainability?
São Paulo Negócios Presents: São Paulo, Entrepreneurial City
São Paulo is driven by companies of different sizes, sectors and trajectories, which transform ideas into employment, innovation and development. How to create an even more favorable environment for those who undertake, invest and produce? The panel will discuss competitiveness, business representation, innovation and the coordination between the productive sector and public authorities to expand opportunities and strengthen the city's business environment.
B2B, B2C or B2Anywhere? What Consumer Anthropology Reveals About the Future of Sales
Purchasing behavior has never been so difficult to predict, and never been so possible to understand. Before the acronym, there is a human being with desires, contexts and contradictions. This panel starts from the anthropology of consumption to decipher what really motivates purchasing decisions, how these patterns have been transforming in recent decades and what the entry of AI changes — irreversibly — in the relationship between brands, products and people. The debate explores how companies that listen before selling are eliminating friction, shortening chains and reaching the consumer where they really are. Not as a channel choice, but as a precise reading of behavior. What data reveals, what ethnography still captures that algorithms cannot and what every company needs to observe now to not lose the conversation with their own customer.