Alessandra
Building brands has always been at the center of my career. Today, more than ever, I believe this task requires combining business vision with creativity, technology, and speed of execution.
I have over 25 years of experience in the automotive sector, having led the Marketing areas of brands such as Citroën, Fiat, Jeep, Peugeot, and Ram in Brazil. I also worked in Italy, where I led global initiatives focused on the evolution of Fiat's digital strategy.
Today, I work as CMO at Omoda&Jaecoo Brasil, a brand of the Chery International Group.
Will the next technological revolution be "Made in China"?
From artificial intelligence to electric cars, and from digital infrastructure to e-commerce, Chinese companies have been expanding their global footprint and competing for leadership in strategic innovation sectors. In Brazil, this advancement opens up new opportunities for investment, partnerships, and technology transfer, but it also raises debates regarding competitiveness, dependency, and sovereignty. This panel discusses how Chinese businesses are redrawing the technology map and what paths Brazil can build within this relationship.